Safe in the Seat

in-depth car seat safety courses & resources for parents of infants to big kids
Safe in the Seat
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National Car Seat Safety Brand

Safe in the Seat provides in-depth courses, consults, and resources for families in search of the right car seat for their family. With all of the information on the internet, it's hard to know which car seat to choose and how to install. Michelle has a community of over 600K and offers simple, affordable solutions to support families during this stage in their life.


Safe in the Seat was in the middle of growing their brand and needed new branding elements. Since so much of their content is visual, they used up the stock library of car seat photos and because of the technicality and safety measures, needed images that displayed accurate depictions of car seat installation and buckling.


The goal for the brand was to improve branding elements (ie. photography) and redesign the website with a structure that converts. With multiple courses, stages, resources, and consultations, a website with future-proofed infrastructure was also needed for longevity.


We worked with their team on new website design, structure, and scheduled a 2-day photo shoot in Nashville with 10+ families. From initiation to completion, Safe in the Seat was delivered over 400 images to use in all marketing collateral. The best part: the families are all part of the Safe in the Seat community so the brand represents their genuine audience.

Services: Brand Photography, UX/UI, Website Design and Development, Strategy, Website Maintenance


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